Digital Advertising

Digital Advertising

Digital advertising helps you put your brand in the right place at the right time. Data driven ads using demographic and behavioral targeting deliver pinpoint accuracy and accountability. Say goodbye to billboards and the cover of the local phone book.
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Get your message in front of the right people with a targeted search advertising campaign. Search advertising (PPC) lets you deliver a tailored message to potential customers based on demographic and location targeting. Set your search ads apart by taking advantage of:

  • Review extensions,
  • Mobile-only ads,
  • Custom landing pages,
  • Ad scheduling
  • & more!

Remarketing campaigns allow you to send reminders to visitors of your website to come back. Through search and display advertising on search engines like Google and Bing, you can deliver ads to website visitors who did not perform a conversion action. For example:

  • Create an ad with a discount for visitors who abandoned a shopping cart.
  • Deliver ads based on the product or service visitors last viewed.
  • Design newsletter signup ads for people who read blog posts.

Display network advertising differs from search advertising by incorporating images instead of just text at the top of the search engine results page. Utilizing platforms like the Google Display Network allows your brand to stay top of mind even when customers aren’t visiting your page.

Display ads should include:

  • A strong, prominent Call-to-Action
  • Easy to read text
  • Relevant images or logos
  • High-contract colors

Video advertising has grown in popularity and is becoming a very effective digital marketing channel. Take advantage of this cost-effective and engaging advertising strategy by creating specific audience targets and optimizing your ads for search and display.

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