Your Partner for Digital Marketing & Online Branding
Platforms like Facebook and Twitter have not only changed the way we communicate, they have changed how we find information, how we find new ideas, and how we research purchases. A profitable social media strategy is a lot more than sharing good content and coupons. Social media is a great tool for reaching your ideal customer, informing the public, and supporting sales.
Key factors to consider in an effective social media strategy include:
- Defining your audience
- Choosing the right platforms
- Brand continuity
- Segmenting your audience
- Targeted content
Email still reigns as one of the most cost-effective strategies for reaching and engaging your audience. From newsletters and internal communications to customer retention and goodwill campaigns, email marketing can get the job done. However, not all emails are created equal.
Keep these things in mind:
- Subject line
- Segmented lists
- Spam filters
Search engine optimization (SEO) has been the word of the day for a while now. The strategy and technical aspects of SEO can be overwhelming, but the underling goal is simple. Search engines try to deliver the most relevant results every time someone clicks “Search”. Effective SEO makes sure you show up every time you should.
Some SEO factors include:
- URL structure
- Keyword density
- Page structure
- Many off-site SEO factors
Whether you are selling fidget spinners or life changing career advice, digital advertising has the potential to put you right in front of your target audience. From Google search ads and remarketing to direct placement and display ads, digital advertising has eclipsed traditional advertising in both effectiveness and efficiency.
Why is digital advertising so effective?
- Demographic and behavioral targeting delivers pinpoint accuracy.
- Data driven decisions increase effectiveness and reduce cost.
- You can pause and adjust digital campaigns 24/7.
The internet has given everyone a platform to spread their message. This has created an overwhelming amount of content for any subject matter you can think of. Today, more than ever, it is imperative to produce 10x content. That is, content that is 10 times better than anything else available. How well does your content strategy stand out in the crowd?
Content marketing cornerstones include:
- Targeted content for each audience
- Stay relevant and offer a new perspective
- Create conversational, easy to read content