Amplify Your Brand with Social Media
One of the biggest opportunities to expand your brand using social media is increasing engagement with your customers. Use your social profiles to help build trust and develop your brand persona.
Boost social media engagement by:
- Responding quickly to messages
- Getting involved in conversations
- Commenting on posts
- Having an active profile
Social platforms like Facebook give your business the opportunity to direct content and advertising to very specific segments of your target audience. Take advantage of these features, especially for paid promotions, to ensure that you are getting the highest return possible on your social media marketing investment.
Segment and target your audience by:
- Location
- Interests
- Behaviors
- Affiliations
- & more!
In addition to very precise targeting, social media as a marketing platform provides the kind of conversion measuring capability that billboard and phone book companies could only dream for. With the right tracking and analytics platforms in place, you will be able to determine exactly what a conversion costs you (on Facebook, Twitter, LinkedIn, etc.). All of this information is great for determining return on digital marketing investment, but you can also increase conversions and lower costs by studying your promotions to make adjustments along the way.
Your business needs to operate as efficiently as possible. Today’s marketing environment (largely thanks to social media platforms like Facebook and Twitter) has seen a dramatic shift towards data-driven decision making. Analyzing results, micro-moments, and social trends gives business owners the opportunity to see exactly how effective each marketing and promotion channel can be.