Your website is the cornerstone of your digital presence. A tailor-made website allows your senior living community to show off its best features and sets the foundation for your entire presence and reputation in the digital marketplace.
A bad first impression can be devastating when your competitor’s website is just a few clicks away. Even the best lead funnels and inbound marketing campaigns will have a difficult time overcoming an outdated website. Your website should present your brand and message precisely the way you want it across all digital devices.
Mobile-first designs are a requirement today, along with easy to navigate, user-friendly interface. Interactive images and videos create an engaging atmosphere, while quick and simple contact options encourage conversions on your website. Your website should make it as simple as possible for viewers to find exactly what they are looking for.
WordPress is a content management system that makes designing and managing websites structured and efficient. The WordPress CMS is user-friendly even for the most tech-challenged teams. With robust features and simple navigation, WordPress is a perfect website solution for senior living providers.
Website hosting plays a critical role in the speed and security of your website, and the speed of your website plays a critical role in organic ranking. Our websites are hosted and protected with the latest dedicated servers and a fast, global CDN. All websites include SSL.
Every senior living community has a story to tell and special qualities that make them unique. We work with your team directly to ensure your website fits your style and personality as a brand and community.
In addition to a beautiful and easy-to-navigate design, your website needs to have a solid, well-coded infrastructure. Not only does this help to avoid costly and regular rebuilds, but it also creates a platform on which to build your digital presence for years to come. Factors like download speed, visual appeal, mobile responsiveness, and navigation also determine whether or not a website visitor turns into a prospective new resident.
Once you have the best website design for your community, the next step is search engine optimization. SEO has a direct impact on organic traffic and will help potential residents discover your community while searching for the different levels of care offered in your locale.
Having a well-structured website will give visitors a positive first impression, answer questions quickly, and increase conversions. Whether you need a quick update or a complete marketing makeover, contact Inertia today for a free consultation.