Two operator problems · one growth partner
Most senior living agencies pick one funnel. We run the resident funnel and the staffing funnel on the same operator-grade dashboard.
Grow census
Google, Meta, programmatic, and SEO routed through a senior-living-tuned funnel that turns inquiries into tours, and tours into move-ins.
+47%
average lift in tour requests in the first 90 days across our IL/AL/MC clients
Hire faster
Recruitment marketing built like a sales funnel: targeted ads, applicant landing pages, automated screening, and interview booking. Measured on cost-per-hire, not cost-per-click.
−38%
lower cost per qualified caregiver applicant vs job-board-only sourcing
Proof
Anonymised, because operators compete for the same residents and the same staff. Everything else about them is on the record: what was measured, what it is compared against, and where it is weakest.
The full digital stack
Pick a starting point, or run them all on the same retainer. Every service routes through the same reporting layer, so you never have to ask who's responsible for a number.
High-intent campaigns for senior living buyers. Search, Display, YouTube, and Meta, managed at the campaign-by-community level.
Long-tail visibility for searches like "memory care near me" and the queries that actually drive move-ins. Optimized for AI answer engines, not just Google.
Trigger-based sequences that warm cold inquiries into tours and move stuck leads off the desk. Sales-cycle-aware logic, integrated with your CRM.
Stars matter when families are choosing. Active review generation, response management, and Google, Yelp, and Caring.com optimization.
One view across ads, organic, automation, and CRM. The same data we use to run the work, available to your team 24/7. No more blank stares in the middle of a meeting.
Adult children compare four or five communities before they call. Retargeting and OTT/CTV placements on Hulu, Roku, and YouTube TV keep you in front of them through every step.
Newsletters, family updates, and prospect nurture written to sound like a community, not a corporate blast. Options for both collected and purchased lists.
Community life as content. Resident stories, staff spotlights, and event coverage published on a real calendar. It is the proof families look for after they click the ad.
High-converting websites built for senior living buyers: WCAG-accessible, mobile-first, and engineered to load in under two seconds.
The PARTNER framework
Ten years and 100+ community engagements taught us that the work which actually moves census follows the same seven steps, in the same order, measured at every stage.
Seven steps, run in order, measured at every stage.
See how the framework worksFlat fee · no surprises
Operators get burned by media fees buried inside ad spend, surprise quarterly invoices, and long lock-ins. Inertia is built around the opposite.
One predictable line item your CFO can budget. No percentage of media spend. No 6% bump when you scale.
The same data we look at, at the same time. You don't wait until Friday for a slide deck.
No initial contract. We want to earn your trust and your long-term business. If we don't deliver, you don't sign.
Ask us what a retainer costs →
What you're not paying for
What you are paying for
Operator FAQ
Inertia charges a flat monthly fee rather than a percentage of media spend, so the number your CFO budgets does not rise when you scale the ad budget. There is no initial contract: the first 90 days are a trial, and if the work does not deliver you do not sign on. Pricing depends on the number of communities and whether you are running census, recruitment, or both.
A senior-living-only agency already knows that memory care costs roughly twice what independent living costs to fill, and that a memory care enquiry converts in days while a CCRC enquiry can take three years. A generalist learns that on your budget. Inertia has worked with more than 100 communities since 2016 and runs census growth and caregiver recruitment as one programme on one dashboard.
Tour requests move first, usually within the first campaign cycle; move-ins follow at the pace of the care type's sales cycle. Memory care converts in days to weeks, assisted living in one to six months, independent living in six to eighteen months, and CCRC in twelve to thirty-six. Any agency promising move-ins on a uniform timeline is not accounting for the care type.
All of it. You see the same live dashboard we run the work from, with every cost per lead, move-in, and hire as it happens, rather than waiting for a Friday slide. Every figure on it is defined on our methodology page.
Yes, and on the same retainer. Occupancy and staffing are the same operating problem: a community cannot admit residents it has no staff to care for. Inertia runs both funnels and reports them side by side.
Get a free audit
Tell us about your community. We'll pull your current paid, organic, and reputation data and walk you through what we'd change in the first 90 days. No deck. No sales pitch. Just numbers.
15 minutes
A call. We ask about your community, your goals, and your current spend.
5 business days
We pull your paid, organic, and reputation data and benchmark it against our 100+ community dataset.
30 minutes
A readout. Three things we'd change, with the expected math. Yours to keep either way.
Four questions. One business day.