Comprehensive Digital Marketing Solutions for Senior Living Communities
Assisted Living, Independent Living & Skilled Nursing Facilities Are Turning to Digital Marketing to Deliver New Residents
For single unit facilities and multi-unit communities alike, an intentional and robust digital marketing strategy is the cornerstone to success in today’s environment. Senior living and long-term care teams across the nation are utilizing digital placement and targeting options to reach new residents and meet the increasing demand for clinical and administrative staff.
100+
Our clients include over 100 Assisted Living Apartments, Independent Living Communities and Skilled Nursing Facilities.
16X ROI
Our Senior Living communities regularly see months with 10X - 16X return on digital marketing investment.
$1M+
Over 1 Million dollars spent annually on proven digital marketing strategies for Senior Living Communities.
Lead Generation for Senior Living Communities with Google Search (PPC) Advertising
A data-driven digital advertising strategy is the key to future sustainability for Senior Living Communities. Google is still the dominant search engine and drives a lot of high converting prospects. Opportunities include PPC, Display, Video, and Mobile-only ads.
Google Search Ads (commonly referred to as PPC advertising) allow you to deliver your message to potential residents actively searching for your services in your local area. These are text ads that appear at the very top of search engine results pages, above the first organic results.
Search Ads are an excellent way to drive large quantities of leads while your SEO strategy continues to build on your organic base.
Google Display advertising utilizes image and video collateral to reach your audience as they browse the web. As users visit a website that is part of the Google Display Network, your ads are placed throughout the content. These visual ads help create brand awareness and reach potential residents as they browse their favorite websites.
Video content is quickly becoming a preferred format for nearly all internet users. Seniors and adult children alike are depending on YouTube for everything from recipes to television. This creates a great opportunity to reach both audiences in the same place using video ads.
Over 6,000 Online Searches Related to Senior Care are Made Every Hour in the US
Search Engine Optimization Builds an Organic Foundation for your Senior Living Community
From researching health concerns to planning retirement, today’s seniors are tech-savvy, and they are increasingly turning to the web to find answers for some of their most important questions. Search engine results pages have some of the hottest real estate available these days, and the competition for Senior Living providers is getting tougher and tougher.
Being present online isn’t good enough anymore. Your presence must be intentional and well-managed. The best search engine optimization strategies for senior living communities will include updated and relevant content, page speed improvements, and much, much more.
The digital era has leveled the playing field for both consumers and today’s top talent alike. SEO is a long-term, ongoing effort to create and control a dominant presence on search engine results pages.
Optimizing for search engines includes lots of onsite factors like HTML, schema markup, page speed, and security. Our SEO experts are here to ensure all these factors are performing well and driving traffic to your website.
While sometimes overlooked, off-page SEO is just as important as on-page SEO and can include backlinks, reviews, and social networking. When people in your local area are searching for Senior Living, you want to be the first listing to show up. We can help you accomplish that with a local SEO strategy.
71% of Seniors over 65 use the internet Daily
Engage a larger, more targeted audience with Image and Video Ads on Social Media, YouTube & Programmatic Channels
Reaching your audience has never been easier. It is no longer necessary to secure front-page newspaper coverage or hire a PR team to share your message. Take advantage of the various evolving ad formats including, boosted posts, in-app lead-generation, landing pages, and more.
Through social media, you can connect with your audience directly and in real-time. People of all ages use platforms such as Facebook, X (formerly Twitter), and TikTok to communicate with friends and family and find companies made of real people with real stories. Social media is a great way to engage your audience, tell your story, and reach people of all ages and interests. We can help you generate leads, grow your online presence, and build your company’s awareness with social media marketing.
The options for pinpoint accuracy with social media advertising are tremendously valuable for Senior Living Communities. With age restrictions, varying service lines offered, multiple pricing structures, and more, it is essential that the right message meets the right audience.