Advanced digital marketing and targeting strategies for insurance and financial products

Financial Products, Insurance Companies and more are using advanced digital targeting to reach new clients

By unlocking the power of sophisticated online platforms and data analytics, insurance and finance are able to pinpoint their marketing efforts, reaching the most valuable clients with precision and efficiency. This strategic evolution in digital marketing is not just changing the landscape; it’s setting new standards for how businesses connect with their audiences in the digital age.


Our experience represent a wide variety of industries and product types from Surety Bonds and Extended Warranties to Long-Term Care planning


Inertia clients regularly see months with 10X - 16X return on digital marketing investment.


Millions of dollars managed building and growing optimized digital marketing strategies for various brands and niche categories

Lead Generation for Finance and Insurance Brands with Google Search (PPC) Advertising

In the complex and highly competitive world of finance and insurance, standing out to the right audience at the right time isn’t just an advantage – it’s a necessity.

Our approach to Google PPC advertising is tailored specifically for the unique challenges and opportunities within the insurance and finance sectors. We understand that in these industries, trust and credibility are paramount. Therefore, our strategies are designed not only to increase visibility but also to build confidence in your brand.

By employing targeted keyword research, crafting compelling ad copy, and utilizing advanced targeting techniques, we ensure that your ads reach potential clients who are actively seeking insurance and finance solutions. Our meticulous campaign management and optimization mean that every click has the potential to convert a prospect into a client. Let us help you navigate the digital landscape and transform your online presence into tangible business results.

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The U.S. digital advertising and marketing market is currently estimated at $460 billion.

Search Engine Optimization Builds an Organic Foundation for your Senior Living Community

From researching health concerns to planning retirement, people are increasingly turning to the web to find answers for some of their most important questions. Search engine results pages have some of the hottest real estate available these days, and the competition is getting tougher and tougher.

Being present online isn’t good enough anymore. Your presence must be intentional and well-managed. The best search engine optimization strategies will include updated and relevant content, page speed improvements, and much, much more.

The digital era has leveled the playing field for both consumers and today’s top talent alike. SEO is a long-term, ongoing effort to create and control a dominant presence on search engine results pages.

Optimizing for search engines includes lots of onsite factors like HTML, schema markup, page speed, and security. Our SEO experts are here to ensure all these factors are performing well and driving traffic to your website.

While sometimes overlooked, off-page SEO is just as important as on-page SEO and can include trust signals, reviews, and social networking. When people in your local area are searching for your services, you want to be the first listing to show up. We can help you accomplish that with a local SEO strategy.


72% of overall marketing budgets get put towards digital marketing channels.

Engage a larger, more targeted audience with Image and Video Ads on Social Media, YouTube & Programmatic Channels

Reaching your audience has never been easier. It is no longer necessary to secure front-page newspaper coverage or hire a PR team to share your message. Take advantage of the various evolving ad formats including, boosted posts, in-app lead-generation, landing pages, and more.

Through social media, you can connect with your audience directly and in real-time. People of all ages use platforms such as Facebook, X (formerly Twitter), and TikTok to communicate with friends and family and find companies made of real people with real stories. Social media is a great way to engage your audience, tell your story, and reach people of all ages and interests. We can help you generate leads, grow your online presence, and build your company’s awareness with social media marketing.

The options for pinpoint accuracy with social media advertising are tremendously valuable for any brand. 

Are you ready to 10X Your Digital Investment?

Reach out to us today and get a complimentary business review and consultation.