Drive High Quality Conversions with Google Search & Display Advertising
Google Ads can help you reach the right people at the right time
There is no denying that search engines can make or break a business of any size these days. The competitive landscape at the top of search engine results pages has never been more fierce, and Google still reigns king. Get in front of the consumers while they are in a decision making mindset with a well-crafted PPC advertising campaign.
Using Google Display advertising and YouTube advertising, you can reach a brand new audience of potential customers through creative image and video campaigns. Imagine showing up while someone checks their email first thing in the morning, or during their favorite podcast review on YouTube!
A Google advertising campaign is one of the most important aspects of your paid digital marketing strategy, and without proper guidance it can be very costly.
Google Search Ads (PPC)
Most people think of Google PPC ads when they think of digital advertising. This is for good reason. Search ads on Google are still one of the best ways to find active prospects, whether you’re looking for today’s top talent or residents for a new memory care unit.
Top of page content for most searches is now dominated by PPC ads, followed by maps and local directories. Consumers and talent are both actively searching, but it could be your competition that finds them first.
Advertising on search engines can bring very targeted (and well-qualified) visitors to your website immediately. Paired with an effective landing page, search and display ads are one of the most cost-effective ways to increase brand awareness and drive lead generation at the same time.
Google Display Advertising
Through strategic placement across millions of websites, apps, and platforms within the Google Display Network, Google display ads enable brands to reach a vast and diverse audience. Their visual nature allows for creative, eye-catching designs that capture attention and convey messages effectively.
Its targeting capabilities maximize the chances of connecting with potential customers who are more likely to engage, leading to increased brand awareness, traffic, and conversions. Additionally, the variety of ad formats available—from responsive display ads to interactive media—offers flexibility in showcasing products or services, making Google Display Ads an indispensable tool in any comprehensive digital marketing strategy.
Advertising on YouTube
With billions of active users consuming diverse content daily, YouTube offers an unparalleled reach and engagement potential for brands. The platform’s variety of ad formats, including skippable ads, bumper ads, and video discovery ads, allow for creative storytelling and immersive experiences.
Furthermore, the ability to measure performance metrics such as views, clicks, and conversions provides invaluable insights for refining strategies and maximizing ROI. Advertising on YouTube isn’t just about promoting products or services; it’s about captivating audiences, building brand affinity, and fostering meaningful connections through compelling video content in a space where users actively seek entertainment and information.
Google Shopping Ads
Google Shopping Ads are a powerful facet of Google’s advertising ecosystem. These visually captivating ads showcase product images, prices, and store names directly within search results, providing a seamless shopping experience for users. Leveraging a product feed integrated with Google Merchant Center, these ads ensure that potential customers see not just text but a visual representation of the item they’re seeking.
The ads appear at the forefront of relevant search queries, driving highly qualified traffic to e-commerce sites. With the ability to showcase multiple products at once and the inclusion of rich product information, Google Shopping Ads not only boost visibility but also enhance user experience, increasing the likelihood of conversions and enabling retailers to showcase their products to a global audience effectively.
