According to FinancialPost.com, 63,000 Google searches are performed every second, making it one of the most widely used websites on the planet. Due to its ubiquitous usage in every part of the world today, Google has become an ideal advertising channel for businesses looking to widen their customer base by driving target traffic to the websites of the businesses that have chosen to advertise themselves through it. This article delves into what Google advertising entails …
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