Why Senior Living Communities Should Embrace OTT & CTV Advertising
In today’s rapidly shifting media landscape, senior living communities are under increasing pressure to reach the right audience with the right message—efficiently, affordably, and measurably. Traditional advertising strategies like print, radio, and cable TV have long served this industry, but the tide is turning. Enter OTT (Over-the-Top) and CTV (Connected TV) advertising—two of the fastest-growing […]
Reputation is Everything: How Senior Living Communities Can Build Trust & Thrive
In today’s digital world, reputation management is one of the most critical factors for senior living communities. Families researching options for their loved ones turn to online reviews, testimonials, and social media to assess the credibility of a community. A strong online reputation not only boosts occupancy rates but also attracts top-tier staff and strengthens […]