Programmatic Advertising for Senior Living Communities
Senior living communities face the unique challenge of reaching high-intent individuals at a pivotal moment in their lives – when shifting to a new living arrangement becomes necessary. Traditional marketing methods may fall short in this regard, casting a broad net that often misses the mark. By incorporating programmatic advertising, communities can maximize their online […]
The Advantages of OTT/CTV for Your Retail Brand
OTT/CTV advertising offers significant benefits for retail brands. It enhances brand visibility through precise demographic targeting and detailed analytics. Seamless omnichannel retargeting boosts conversion rates by reaching consumers across multiple devices, reinforcing brand messages effectively. Clickable ads drive immediate consumer actions, such as purchases and sign-ups, while interactive elements and personalized experiences increase engagement and […]
Get Your Money’s Worth: Reusing Mailing Lists For Programmatic And Social Media Advertising
One of the most important aspects of marketing is understanding how to get your money’s worth. Reusing mailing lists for programmatic and social media advertising is a great way to make sure you’re getting the most bang for your buck. It’s an effective way to reach potential customers, increase visibility, and maximize ROI. In this article, we’ll discuss […]
Is OTT/CTV Advertising A Better Value Than Traditional Television Advertising?
According to recent research, over-the-top (OTT) connected television (CTV) advertising is gaining traction as a more cost effective alternative to traditional TV advertising. In fact, nearly 40% of marketers have increased their spending on OTT CTV in the past year alone. With an increase in demand for this type of digital advertisement, it begs the […]
What is OTT/CTV Advertising?
Programmatic advertising is an increasingly popular form of advertising that takes digital marketing to the next level. For example, ad spends for CTV is predicted to increase 50%, costing $4.51 billion dollars this year. With 52% of the U.S. using at least one OTT streaming service such as Netflix or Hulu, this is where you […]