Local Listings Can Make or Break Your Senior Living Community—Here’s Why
Your senior living community’s local listings play a much larger role in attracting potential residents than you may think. With nearly half of all Google searches focusing on local information, it’s essential that your listings are accurate and optimized. By doing so, you improve your search engine rankings, credibility, and ultimately drive more traffic to […]
Programmatic Advertising for Senior Living Communities
Senior living communities face the unique challenge of reaching high-intent individuals at a pivotal moment in their lives – when shifting to a new living arrangement becomes necessary. Traditional marketing methods may fall short in this regard, casting a broad net that often misses the mark. By incorporating programmatic advertising, communities can maximize their online […]