There was a time when people relied on pounding the pavement to get a job. Recruitment may have focused on potential employers going to college campuses or posting a sign in a window and waiting for people to fill out a paper application. Well, the technical revolution has changed many things, including recruitment. That’s why understanding the art of digital recruitment can make a difference in whether a company hires the best staff possible or constantly has available openings. Even when you’re recruiting for a senior living organization, you can still find relevant healthcare workers by utilizing this type of recruitment method. Many layers go into digital recruitment to help employers find the right people. Whether it’s creating the right content, utilizing social media, or hosting alternative job fairs, here are some ways employers can use technology to their advantage.
1. Content Creation
Content creation is a general word that covers many bases. Content can refer to articles, memes, videos, blogs, ebooks, and much more. In a digital space, it’s hard to grab people’s attention without good content. Gone are the days when there were only a few websites. Now the World Wide Web is flooded with websites and blogs, and YouTube publishes millions of videos daily. So as an employer, if you want to stand out among all the other employers online, find a way to talk about what you offer while catering to your potential recruits’ interests. In your content, you want to emphasize why someone wants to work for you. Emphasize why your particular business is different from others in your industry. You may want to include testimonials from other employees or clients that use your products and services. For example, when recruiting for a senior living center, you could post some videos on YouTube or TikTok with some of the residents having fun or doing various activities. You can also have interviews with current or past employees who work with the residents.
Furthermore, research has shown that 72% of online marketers consider high-quality content creation to be the most efficient SEO tactic for connecting employers with potential applicants.
2. Search Engine Optimization (SEO)
No matter how much content you create and how great it is, if you don’t know how to get it in front of your audience, it’ll be a waste. That’s why businesses also need to understand how to optimize their website, blogs, and other content posts for search engines. Understanding what’s trending and working on content based on keywords can help. Make sure all images and videos have meta tags and proper descriptions. You want to ensure that when you create content relevant to your job postings, the people who you want to get the content in front of see it and see it quickly.
3. Social Media Marketing
Social media is no longer just a tool for likes and posting memes. It’s quite effective for recruiters and job seekers alike. Sites like LinkedIn are completely devoted to recruiters and job hunters. Take the time to create a thoroughly thought-out LinkedIn page about your company. List your staff and any highlights that you’d want to share. On LinkedIn, many people often publish articles and daily postings. This type of engagement is how they end up building a very strong following. That way, when you post a job on LinkedIn, you can instantly start getting several applications to consider. Let’s not forget TikTok, which has become the number-one platform in the social media world. If you’re recruiting healthcare professionals for your senior living center, don’t sleep on the TikTok platform. There are several nurses, nurse aids, and doctors who have accounts and often post videos, some serious and some funny. If you utilize the site correctly, you could connect with people in the field you are focused on. Another great thing about social media marketing is the use of analytics. Whether using TikTok, YouTube, Facebook, or Linkedin, you’ll have detailed analytics to see how many people are clicking on your ads, engagement with your videos, and more. This knowledge allows you to tailor your recruitment efforts as needed based on what works and what doesn’t.
As you learn more about digital recruitment, you can tailor your efforts to keep your company in the loop. Don’t just keep your online presence up during the active recruiting phase. Make sure you maintain your website, blog, videos, and your LinkedIn account so that when positions open up, all you have to do is post them. Contact our local team today for more information.