Tracking SEO trends is just like trying to hit a moving target. Due to the occasional algorithm upgrades Google releases, the SEO sector is unpredictable. This makes hiring digital marketing services essential to keep up with the trends.
An SEO expert who hibernates for a year and then awakes to a volatile market can detect a generational gap. According to Visual Oak, it will take you 65% more time to produce a blog than it did in 2014. The overall writing time increased from 2.24 hours in 2014 to 3.57 hours in 2019. This means a lot is happening in the SEO world, and you must keep tabs on everything to ensure you have control over your rankings.
It might seem like the goalposts are always shifting due to algorithm changes and developing innovation. However, while the objective of SEO remains the same year after year to increase your visibility in relevant search results, the strategies for doing so change. Let’s explore the top five SEO trends that digital marketing services should look out for in 2022.
1. Voice and Mobile Search
There is no doubt that voice or cognition influences our daily lives. But how do we tailor our material to suit those who conduct audio searches rather than visual ones? The solution is simple: make your site mobile-friendly. It seems natural that Google favors mobile-friendly, quick websites, as most voice searches take place on smartphones and smart devices.
2. Tightened Page Headers
Google launched a brand-new search ranking function called Passages in 2021. With the use of this function, Google may rank particular passages of text that are separate from the rest of the page. In other words, rather than evaluating the relevance of a full page when ranking a page, Google now evaluates the importance of particular areas of a page.
This change is no cause for digital marketing services, assuming your pages are organized. If not, it’s wise to make your page headers more concise in order to give Google more context for the various sections and to make sure that it can grasp your content regardless of the markup. Remember that other page-ranking factors still apply, so don’t skip on backlinks, SEO-optimized copywriting, and other ranking strategies.
3. Emotionally-Charged Headlines
Have you previously landed on a headline because you couldn’t help yourself? An analysis of five million headlines conducted recently revealed that emotive titles, whether good or bad, had a greater clickthrough rate than neutral ones. In actuality, titles with good emotions had a 7.4% greater click-through rate (CTR) than those with negative emotions and vice versa.
However, emotionally laden titles can encourage clicks to a certain extent. If you continue, you’ll soon find yourself in clickbait territory. For example, the same study discovered that “power words,” or terms intended to attract people’s attention, might have a detrimental impact on CTR. Words like “incredible,” “mad,” and “crazy” are examples of powerful words. Use them cautiously, if at all, as they may be effective on social media but negatively impact your organic CTR.
4. Video in Search Results
YouTube video has probably appeared as a featured snippet for you. When readers search for “how to” information and want step-by-step instructions, these frequently come up.
Consider the scenario when you get a flat tire and end up stranded on the other side of the road. You may find a video by simply searching “How to mend a flat tire.” We expect that Google will continue to include videos in search engine results after introducing video snippets. With the help of digital marketing services, your personal videos can be optimized for search in light of this.
5. Tweaking Content for “People Also Ask” (PAA)
You could have discovered something novel when searching on Google: people nowadays often include a PAA box. Everybody wants to score in this highly desired feature, which has a significant position at the top of the search engine result page (SERP). Fortunately, you can improve your odds by making a few modest changes to your material.
It’s an excellent option to include questions and responses in your content because most of the PAA boxes begin with question terms like “what,” “why,” and “when.” You may find long-tail query keywords using a keyword research tool. You can then utilize these keywords in your page headers. Alternatively, consider including a “questions” link in the section at the bottom of each website page. This gives the reader a summary of the main topics and offers beneficial SEO advantages.
These SEO strategies for 2022 demonstrate that hiring qualified digital marketing services is key. Put these SEO techniques to use on your website to stay one step ahead of the competition. Contact Inertia Digital Marketing today to learn more!