With so many senior living community options, competition is rife for facilities looking to attract more residents. The truth is, more and more seniors now rely on online searches to find the best senior living community.
Gone are the days of handing out pamphlets and marketing your services at community events. Today, it’s all about building your online presence so that it’s easier for customers looking for your services to find you. Fortunately, it’s easy to get started with these top three tips for digital marketing for senior living communities.
Invest In Pay-Per-Click
Pay-per-click (PPC) advertising is one of the best methods of digital marketing for senior living communities. With PPC, you can place ads that show higher up in search engine results. PPC advertising is especially great because you can target a particular geographical area. That means you can leverage highly relevant and specific ads for each location that you manage. For instance, people looking for ‘senior living communities near me’ are more likely to click on your ad the more closely it matches what they’re looking for.
One other advantage of PPC is that it’s very cost-effective, as you only pay when visitors click on your ad. Since PPC pushes your business to the top of the search results page, you should hopefully get more clicks and more traffic. Overall, PPC gives you faster results and plenty of freedom in terms of targeting your potential audience.
Leverage Quality Content On Your Site
The value of quality content should not be underestimated. If you want to boost your move-in rates, adding content creation to your digital marketing campaign is the way to go since it boosts organic traffic. When adding content to your site, be sure to only add content that your audience will find helpful. There are many senior living topics you can explore. For instance, your target audience would love to know about the benefits of senior living communities and the types of services that you offer.
SEO is also an important part of content creation, and it involves researching keywords that your target audience is likely to use when searching for your business. However, you should avoid keyword stuffing because Google is more interested in content that people actually find useful. Therefore, quality content and a thorough understanding of search intent will go a long way toward boosting your search engine rankings.
That’s because quality content is what keeps your visitors engaged after they have clicked through to your site. As they scroll through your content, visitors will learn more about your business and be able to make more informed decisions. Ultimately, this will boost your conversions so that visitors quickly become clients that want to move into your facility.
Be Visible On Social Media
Social media platforms provide the perfect opportunity to meet and interact with your target audience. Remember, the point is to maximize brand awareness so that potential clients keep you top of mind when they need your services. Digital marketing for senior living communities also encompasses building a social media presence and maintaining visibility through regular posts. It’s common knowledge that the majority of people now spend most of their time on various social media sites.
Therefore, social media marketing is simply about meeting your clients where they spend most of their time and where you’re likely to get their attention. You can market yourself to senior citizens as well as family and friends that are also looking for the best senior living communities for their loved ones. The good news is that social media platforms are numerous, allowing you to have a wider reach. When you focus on increasing your visibility on sites like Facebook, Instagram, and Twitter, you can appeal to a wider audience.
Make sure your social media posts involve quality content that drives more engagement. Don’t forget to use relevant images to make your posts more interesting since people love the visual aspect of social media. In addition, you should keep your posts consistent so your followers always know what to expect from you.
Digital marketing for senior living communities is now a requirement for facilities that want to keep appealing to potential residents. Our three top tips that can help you stay ahead of the game include investing in pay per click, adding quality content to your site, and interacting with your target audience on social media. When done right, digital marketing for senior living communities can work wonders and bring you the results you’re looking for – more move-ins and more residents.