According to a survey, there are over 500 million blogs on the internet. Based on Google searches, as many as 50,000 people are interested in starting a blog every month. All this means is that people now frequent the internet more than ever to get the information they need. This presents a unique opportunity for senior living facilities that want to attract more residents. Here are six strategies that’ll help you determine how to market a senior living facility successfully.
Optimize Your Website
As mentioned, there are millions of blogs and websites online. Today, it’s not just important for your business to have a website. You must ensure that your website stands out from the rest. So, the first step in how to market a senior living facility is to optimize your website. This means that your website should be as user-friendly as possible.
It’s often better to hire website design and development professionals who can help you implement a mobile-optimized design. This is especially important since a big portion of prospective clients use their mobile devices to search for your services online.
Create Quality Content
Once you have revamped your website, it’s now time to furnish it with quality content that informs and educates visitors to the website. To begin with, you can upload content that tells prospective clients about your business. When they browse your website, they get 24/7 access to useful information, such as your business hours, contact information, and the type of services you offer.
You can also upload articles and blog posts on your website that show your authority and expertise on specific subject matters. This helps build credibility and brand trust in addition to providing value to people who are searching for information. At the end of the day, the content on your website should match the user intent.
Focus On SEO
SEO is another digital marketing strategy that senior living facilities can capitalize on alongside content creation. Search engine optimization typically involves knowing the keywords or keyphrases that prospective clients use when searching online for your services. The keywords are skillfully incorporated into your content, metadata, and other areas of your website.
Over time, SEO will result in your site ranking higher and higher for business-related keywords. It’s no secret that most people never make it to the second page of Google. When you rank higher, you are in a position to attract more organic traffic, which is important when it comes to how to market a senior living facility effectively.
Get Ahead With Pay-Per-Click
SEO takes time before your website can start ranking higher. While you’re waiting for your SEO efforts to start bearing fruit, you can leverage pay-per-click advertising to increase your online visibility. With pay-per-click, you pay to have ads that show up at the top of the first page in search engine results. The good news is you get paid every time someone clicks on your ad. Pay per click gives you an opportunity to quickly boost your traffic and get more conversions. It puts you in control because you can craft ads that are targeted at your ideal customer.
Build a Presence On Social Media
Social media platforms offer an incredible opportunity when it comes to how to market a senior living facility and its online presence. With the likes of Facebook, Twitter, Instagram, and other platforms, you have the chance to interact with your target market in popular online spaces.
Building a solid presence on social media generally involves consistently posting engaging content. This will help build your social media followings, giving you a greater marketing reach that enables you to attract more residents to your facility.
Don’t Forget Email Marketing
Contrary to popular belief, email marketing is still an effective digital marketing strategy. It involves using emails to interact directly with prospective clients. Email marketing is so effective because most people still rely on email to communicate. So, once you build your own email list, you have many viable leads that you can market to and convert.
Through emails, you can market to prospective clients and educate them about how your senior living facility works. There are many ways to increase the success of your email marketing campaign, including crafting an enticing subject line and matching the contents of the email to the buyer persona.
There are many moving parts when it comes to how to market a senior living facility. However, these digital marketing tips will give you a solid start. The results? Your senior living facility will have an extensive online presence and a reputable, trusted brand that gets you more residents.