Digital marketing has come a long way — from SEO best practices to user-generated content, businesses leverage different tactics to spread the messaging. Growingly, B2B companies invest in unique marketing strategies that will increase awareness. Indeed, 72% of marketers believe high-quality content creation is the best SEO tactic. But digital marketing extends beyond marketing strategies; it’s a critical component for higher-level decision making. Whether you’re looking to recruit healthcare professionals or get a grasp of technology, here are a few ways digital marketing can help.
Why is Digital Marketing Crucial in Decision Making?
Studies show that – when decision-making is influenced by digital marketing, the ROI increases by 15%. Here are a few key points about how digital marketing influences your decision-making.
- Audience Journey and Behaviour
Consumer journey and behavior are important metrics for C-level authorities to make an informed decision. Digital marketing tools such as Hubspot, Ahrefs, and more can help in mapping customer data across channels. This way, you can analyze and strategize for maximum returns.
- Implementation of technology
Digital marketing data helps you finalize the best-suited technology for your business and customers. Whether it’s automating processes or personalizing experiences, data plays a crucial role.
- Improved User Experience
Every business activity is tracked using digital marketing. Think about your recruiting process – is it user-friendly? Did candidates complain about the lack of cohesiveness? These questions are great starting points to building an exclusive user experience that your customers will love.
Top Digital Marketing Facts in 2022
Digital marketing methods like PPC, social media marketing, and email marketing stay on top of the list to bring your clients closer. From instant communication to making brands more human, digital marketing connects with customers on a deeper level. However, before you dive into the nitty-gritty details, it’s important to be aware of the current digital marketing trends to outperform your competitors.
- Personalization is Key
A marketing study shows that list segmentation in emails increases open rates by 14.31%. This means using names in emails has a higher engagement rate than the non-segmented counterparts.
- Content Marketing is Growing
Content marketing is the pillar of digital marketing for business. A study reveals that 82% of content marketers use content marketing to reach more people.
- Social Media is Popular
The growing sense of social media has helped businesses attain their goals with ease. While there are numerous social media platforms, experts believe that Facebook is the most popular for marketing.
- Video Content Spikes Interest
31% of marketers use short video content to increase interest and engagement. And long-form video content tends to perform less than short ones.
- Automation Simplifies Processes
76% of companies use automation to minimize errors and maximize output. Automation helps you stay connected to the customers at all times. Additionally, it gives teams more time to focus on other aspects of the business.
- Increase in Advertising Spends
According to Hubspot, mobile advertising is expected to surge by $240 billion in the year 2022. And the spending on pay-per-click ads is expected to rise for all industries.
Will Digital Marketing Work for Your Business?
Digital marketing works for all types of businesses and in any industry. As long as you use the marketing strategies the right way, it doesn’t matter if you’re in the healthcare industry or the media. However, with that in mind, B2B digital marketing is a lot more tactical than B2C, and here’s how.
- B2B focuses on quality lead generation through a multichannel approach. For example, if you’re a senior living operator looking to maximize your reach, Linkedin and social media channels would be the right platforms. It’s important to look out for avenues where your audience spends the most time and target your content accordingly.
- B2B companies nurture the lifecycle stage to promote relevant content. It’s crucial to gain a thorough understanding of your buyer persona before strategizing your business.
Will Digital Marketing Continue to Grow?
Digital marketing will continue to grow as businesses adapt to new trends and methods. More and more businesses use content marketing (social media ads) to promote their brands. Apart from that, AI-powered strategies and employee activation will take the lead.
While digital marketing will not replace traditional marketing, the market trends will push businesses to make the digital leap. For your business to succeed, use data and trends to your advantage while matching your buyer persona. From influencers to voice-powered searches, digital marketing is here to stay.
