How To Track And Measure The Effectiveness Of Digital Marketing Strategies For Your Assisted Living Community
Are you struggling with measuring the effectiveness of your digital marketing strategies for your assisted living community? As a digital marketing strategist in this industry, I understand how challenging it can be to track and measure the success of your campaigns. However, it’s essential to know which tactics are working and which ones aren’t to […]
Get Your Money’s Worth: Reusing Mailing Lists For Programmatic And Social Media Advertising
One of the most important aspects of marketing is understanding how to get your money’s worth. Reusing mailing lists for programmatic and social media advertising is a great way to make sure you’re getting the most bang for your buck. It’s an effective way to reach potential customers, increase visibility, and maximize ROI. In this article, we’ll discuss […]
The Biggest Trends In Digital Marketing For Senior Living We’ve Seen This Year
It is no secret that digital marketing has changed the game when it comes to businesses of all types and sizes. This year, senior living communities have been able to stay ahead of the curve by utilizing some of the biggest trends in digital marketing. As they say, knowledge is power; so let’s take a […]
The Digital Marketing Facts You Need To Know In 2022
Digital marketing has come a long way — from SEO best practices to user-generated content, businesses leverage different tactics to spread the messaging. Growingly, B2B companies invest in unique marketing strategies that will increase awareness. Indeed, 72% of marketers believe high-quality content creation is the best SEO tactic. But digital marketing extends beyond marketing strategies; […]
The Benefits of Call Tracking for Senior Living Advertisers
Call Tracking The accessibility and convenience of websites and text messaging lead us to focus our marketing efforts here, but let’s not forget about the traditional phone call. Compared to web clicks, phone calls produce conversions 30% faster and three times the amount, so make sure you prioritize them in your digital marketing efforts. Inbound […]
Email Marketing Guide & Benchmarks for Senior Living Communities
Text messaging and social media have become popular marketing networks in the past few decades, but email marketing remains one of the most valuable and efficient marketing tools. Email allows you to communicate quickly, create automation, and build relationships with your customers. Unlike traditional direct mail, email is more accessible, practical, and personal in reaching […]
The Language of Digital Marketing
The digital marketing world is dynamic, exciting, and a little overwhelming at times. With countless tools, capabilities, and platforms, the language can get complex and hard to follow. Whether you’re new to the digital world or an expert in digital marketing, here is a list of terms and definitions to help you learn the language […]
Best Digital Advertising for Senior Living Communities: Facebook vs. Google
Thanks to advanced technology and growth in the digital marketing world, you no longer need to pay for expensive billboards or ads in the newspaper. Digital advertising has become one of the most accessible, affordable, and successful marketing tools for any company. Two of the most popular advertising platforms are Google and Facebook, and in […]