If you’re not familiar with chatbots, they are software programs that can be programmed to hold conversations with real people. They’re automated to answer questions and provide information, so they don’t have human emotions or feelings. And while it sounds like an episode of the Twilight Zone, these chatbots are becoming increasingly popular in a variety of industries as a way to provide information and support for customers 24 hours a day. Each day there seems to be yet another new version of the technology that is being launched on the market by companies like Facebook and Google making them more accessible than ever before. But what exactly does this mean for senior living marketing?
There is a lot of hype around chatbots and the potential to automate conversations when someone visits your website.
You’ve probably heard a lot about chatbots. They’re an AI-powered technology that can have a huge impact on how you interact with your customers, but they’re also still in the very early stages of development and still have many challenges to overcome.
There are a few key components to building and using chatbots:
- The chatbot UI
- The conversation logic (the rules for how conversations flow)
- The actual interaction between the user and the bot
Chatbots can be built to answer questions, provide information and even schedule a tour so that you’re building a relationship with a prospect from the very first interaction.
As you can see, chatbots are a great opportunity for senior living marketers to provide information about their communities and amenities.
Just as importantly, chatbots can help you build relationships with prospects from the very first interaction. They can be built to answer questions, provide information and even schedule tours so that you’re building a relationship with a prospect from the very first interaction.
An automated chatbot isn’t going to be able to answer every question that a prospect has, but it can delight them by immediately providing answers to some of the most common questions people ask about your community.
Chatbots are a great way to build relationships and engage prospects who aren’t ready to commit. If a prospect has questions about your community, but isn’t quite ready to schedule an appointment, you can use an automated chatbot to show off some of the best parts of your community.
You can also use chatbots to provide instant answers so that your visitors don’t have to wait around for someone in sales or marketing. A great example of this is when Senior Living Magazine published an article titled “How Chatbots Help Senior Living Communities.” They wrote:
“An automated chatbot isn’t going to be able to answer every question that a prospect has, but it can delight them by immediately providing answers to some of the most common questions people ask about your community.”
One of the biggest challenges in senior living marketing is finding ways to engage people who aren’t yet ready to commit to moving into a new home.
One of the biggest challenges in senior living marketing is finding ways to engage people who aren’t yet ready to commit to moving into a new home. They may be looking for information or want to learn more about your community, but they’re not necessarily ready to make the move.
There are three ways that you can use chatbots to engage these prospects and help them get comfortable with the idea of becoming residents at one of your communities.
If you let your prospects know that they can rely on you to be there when they need support or have questions, they will likely be more engaged as they consider making the move into your community.
If you let your prospects know that they can rely on you to be there when they need support or have questions, they will likely be more engaged as they consider making the move into your community.
This is especially true if the chatbot can do things like schedule tours, answer questions and provide information about activities or events happening in the community. A senior living marketing expert can help you craft a convincing message and make sure it is delivered at the right time and in the right place for maximum effectiveness.
The right chatbot strategy can help you build relationships with prospects and fill your pipeline with strong leads.
Chatbots are a great way to get to know your prospects and build relationships with them.
Chatbots can help you fill your pipeline with qualified leads, which means you’ll have fewer prospects who aren’t truly interested in buying from you.
Chatbots can help you engage with prospects, especially when it comes to answering questions that are commonly asked by potential customers.
Plus, chatbots can help you retain prospects by staying top-of-mind for them until they’re ready to make their decision about whether or not they want to work with your company!
